Confidence: Believing in yourself, your skills, and your style is vital to success.Dig in and live it during this exploratory stage. Either way, you’ll end up looking at their industry’s history and using its language. Or maybe they want something new that helps them stand out. They will tell you if they want, say, a logo for their seafood restaurant that looks like the other seafood restaurant down the street.

Interest: Take an active, genuine interest not only in your client but also in the field or industry in which your client operates.Help them solve their problem by understanding the way they approach the world and their customers. It could be humorous, corporate, classy, edgy, etc. Empathy: To understand what the client wants to accomplish, determine the style of communication, or tone, they have in mind.Use the themes below to get the most useful information for your design brief.

You can, however, interview the client and get all their thoughts and expectations for your design work up front to create your own brief. If you’re just starting out in this field, you probably don’t have the clout to demand a more fleshed-out brief from your client, especially if you sought out the work yourself. Many small business owners are juggling lots of different tasks, and they simply need work done, meaning your paperwork is very far down on their list of priorities. You will not always have a brief, or reference sheet, describing the goals and deliverables of a project. Three themes to keep in mind when interviewing a client However, when you break them down into bite-sized, smaller goals, you can tackle them with greater ease and organization.įollow these easy steps when you approach your next design project for a simplified and organized workflow.ġ. New projects can be daunting and tough to grasp, especially if you’re trying to find a new angle from which to attack. So you got a big job and have a client who wants you to design for them! Hooray! Now you’re sweating, thinking you may have bitten off more than you can chew. By following these five fundamental steps, you can be ready to tackle any type of visual design project - online or print.

Creative key visual design